I make digital things at frog

©Portfolio 2025

Versatile designer with over eight years of experience collaborating with companies like Barclays, BMW, Bupa, Invesco, Pinsent Masons, Three and Tide. 

From London via the Wye Valley. Currently working at frog.

Hello. I'm Henry, a Senior Product Designer currently working in an in–house capacity for Bupa, one of frog's leading clients.

I'm comfortable working in cross–functional teams and enjoy the rhythm of agile environments. I like seeing stuff that I helped design, get shipped. I am obsessive about every element of an experience or interface and always apply a strategic lens to my work.

When I'm not behind a desk, you can often find me in the garden or taking photos. 

Selected works
(2022–present)

frog x Tide

Redesigning the structure of Tide, the business banking app, to drive membership uptake, boost product discovery and save users more time

frog x Smarty

Web and user experience design to propel growth acquisition well past 1 million customers for Three Mobile's no-frills, SIM-only network

frog x Bupa

Delivering a new virtual assistant experience for Bupa, reducing call centre demand by 25% and making business savings of over £300Kpa

Currently
@ frog

Previously
@ Dare

Skills
Interface design, product strategy, user experience, interaction design, motion design, prototyping, software design, information architecture, design systems, journey mapping, behavioural design

© 2025 Henry Cruickshank